Why Choose El Cajon Guitars & Music
Why Choose El Cajon Guitars & Music?
When you call us, you're talking directly to the owners - not a call center.
Talk Directly to the Owner-Operators
Frank Cogliano
40+ Years of Professional Expertise
- String instruments specialist
- Amplification expert
- Live & studio sound professional
- Musician who personally selects and tests every instrument
Maria Hart
Experienced Performer & Business Manager
- Experienced performer (vocals, guitar, bass, ukulele)
- Understands what musicians need on stage
- Handles orders, social media, and front service
- Real-world performance experience
The El Cajon Guitars Difference
🎯 Personalized Gear Advice
Every customer gets Frank's personal attention and 40+ years of expertise. Not just a salesperson - a musician who knows his craft inside and out.
🎤 Real Performer Insight
Maria brings the performer's perspective - she knows what actually works on stage because she's been there. Get advice from someone who performs, not just sells gear.
🔧 Inspected, Tested, Ready to Play
Every instrument is personally inspected and set up by Frank before it leaves our shop. 40+ years of experience ensures your guitar plays perfectly from day one.
📞 Direct Access to Owners
No corporate hierarchy, no call centers. When you call, you're talking to the people who own the business and stand behind every recommendation.
🏪 Local San Diego Expertise
We've been serving San Diego musicians since 1983. We know the local music scene and what works in our climate and venues.
💝 Personal Follow-Up Service
We follow up after your purchase to make sure you're completely satisfied. Your success is our reputation.
Big Box Retailers vs. El Cajon Guitars
| Service | Big Box Retailers | El Cajon Guitars |
|---|---|---|
| Who You Talk To | Call center employee | Owner-operators Frank & Maria Hart |
| Experience Level | Trained sales staff | 40+ years professional expertise |
| Performance Knowledge | Product specs | Real-world stage experience |
| Setup & Inspection | Basic quality check | Musician's personal setup |
| Follow-Up | Automated emails | Personal check-in calls |
| Local Knowledge | Generic advice | San Diego music scene expertise |
What Our Customers Say
'Frank's knowledge is incredible. He spent 30 minutes on the phone helping me choose the right amp for my band's sound. You'd never get that kind of personal attention from the big guys.'
- Local San Diego Musician
Experience the Difference
Ready to talk to real experts who care about your music? Call us directly:
(619) 440-0609
Frank and Maria Hart are here to help you find the perfect gear for your musical journey.
Contact Us TodayBook Your Appointment
Schedule a personalized session for guitar repairs, lessons, or instrument services. Our experts are ready to help you!
Guitar Lessons
Private and group lessons for all skill levels. Learn from experienced instructors in a supportive environment.
Instrument Repairs
Professional repair services for guitars, basses, and other stringed instruments. From setups to major repairs.
Custom Services
Instrument customization, special orders, and personalized consultations for your unique musical needs.
All services are by appointment only to ensure personalized attention and the best experience for our customers.